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The theme and the visual identity for the conference were displayed through presentation screens, signage, menus and registration.
The main hall was transformed with conference branding, while the stage displayed larger-than-life versions of the letters "XL".
After registration was closed, we flipped the station into a Connected Café networking hub where attendees could get coffee and discuss topics presented on their drink sleeve.
After attendees registered, they were invited to a welcome reception in the theme of the conference and Nashville location.
To give attendees another opportunity to network, we hosted a Hat Bar where they could create their very own cowboy hat to keep and wear throughout the conference.
The off-site evening event was a night of baseball where attendees could enjoy all-you-can-eat picnic foods with snacks and beverages.
For the gala awards dinner, the main hall was transformed into a more intimate setting with dramatic lighting, live music and elegant table decor.
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